100,000 california children are "reading for the record"

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Jumpstart's Read for the Record began early last Thursday with Matt Lauer of NBC's TODAY Show introducing First Lady Laura Bush reading with school children at the White House. TODAY Show interviews with Pearson Foundation President Mark Nieker and Jumpstart President James Cleveland drew attention to the critical issues around early education in America, noting that each year one-third of America's children arrive at their first day of school developmentally behind their peers and without the skills necessary to succeed.

Lauer, who along with co-host Meredith Vieira wrote the introduction to the special Read for the Record edition of Corduroy, read to children on Rockefeller Plaza along with Jumpstart Honorary spokesperson LL Cool J, Jesse McCartney, Greg Kinnear, Maria from Sesame Street and Mary-Louise Parker. Children's author and the Library of Congress'National Ambassador for Young People's Literature, Jon Scieszka, helped kick off the day as thousands of reading events took place across the country.

In California, readers from every walk of life - elected officials, athletes, reporters, moms and dads, teachers, students, libraries, our military, many celebrities - joined the Campaign, all reading Corduroy to children in both English and Spanish.

"This annual event is a wonderful opportunity to remind us all of the importance of reading to our children at an early age," said Dan Pier, Pearson School vice president for California. "Through the Pearson Foundation and the commitment of our employees here in California, we will continue to keep the spotlight on our children and ensure that they have the foundation they need to succeed in reading, in school, and in life." More.




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